The brilliance of Anthropic’s Super Bowl Ad campaign spotlights what might be considered the core of humanity’s brilliance: creativity and nuanced communication.

Unless these ads were created 100% by AI with zero human involvement (even in the ideation phase), this is a moment to celebrate the (presumably-human) humor and pause for the deeper thoughts that they might just trigger.

In the end, do the “pretty people” of Madison Ave actually win the AI Era? The snarky comment one would hear way back when in Silicon Valley was always “when the pretty people (aka Creatives, agency types, ad people, etc.) got involved, the tech was toast.”  Remember when Google was a search company and not an ad serving company?  We do.

All that said, these ads are targeted at B2C and mass market—the consumer base that loves to lap up beige. Now why would that be?  Well, the WHAT pile has a great deal of their thinking (and hopes and dreams and aspirations) encoded in it through text.  That’s why AI will do really well with the great American consumer: because it reflects their (beige) worldview.

Another quick question, will we use ad tech to run our banks and nuclear power plants?  Probably not.  So MLsec is just as critical as it ever was.